Myleene took part in the 6th series of ITV1's highly successful reality television series I'm A Celebrity, Get Me Out Of Here!, which began on 13 November 2006 and ended on 1 December 2006. Myleene was paid a reported £100,000 to appear on the show, making her the equal-highest paid female in history of the show (with Jordan).
Myleene was very successful on the show, reaching the final and then coming in second place, finishing narrowly behind Matt Willis. This was actually considered to be rather surprising, as Myleene was 6-5 second favourite to win behind Jason Donovan, who finished in third place, whilst Matt was an 8-1 outsider. Since her time on the show, Myleene's popularity has sky-rocketed, particularly with male viewers as Myleene's sex appeal in a bikini was a frequent focus on the show. Myleene's brother Dom, noticing his sister's popularity with the male audience, suggested she auction off her now famous bikinis from the show on eBay.
Klass' newly found sex symbol status was cemented further after Playboy offered her a significant 6 figure deal to pose nude for their magazine. The offer was sent to Myleene's agent while she was still on the show, along with many offers for other magazines, chat shows, movies, dramas, and more besides. So much has the demand for Myleene increased that it is estimated she has enough offers to net her several million pounds. Within a week of leaving the jungle, Myleene took her brother Dom's earlier advice and put her popular bikini from the show on auction on eBay until 7 December 2006. Myleene pledged that all the money raised from the auction will go to charity to help victims of the Farepak savings scandal. The auction raised £7,500
Since her return to the UK, Myleene has done several TV and press interviews about her time on the show. Commenting on her famous showers, she said she never expected it to be such a focus of attention and that the reason for her frequent cold showers was to help cope with her sexual frustration, saying "Forget snakes and spiders - going without sex was the hardest thing."'. She also tried to end the widespread debate among fans about whether or not her breasts are real, saying "They’re absolutely real and natural, I can assure you." About her new offers, she said she has been approached by several companies about doing bikini ranges with them.
On 5 December 2006, Myleene appeared as a guest on ITV1's morning show GMTV. Klass talked on the show about her white bikini she wore during the series being auctioned off and said to expect more music and TV presenting from her in the near future.
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